Lennox International

LEAD - SEO

Job Locations IN-Chennai
Requisition #
2024-41317
Category
Marketing
Shift / Hours
Regular

Company Profile

Lennox (NYSE: LII) is an industry leader in energy-efficient climate-control solutions founded over a century ago on the principles of integrity and innovation. Dedicated to sustainability and creating comfortable, healthier environments for our residential and commercial customers while reducing their carbon footprint, we lead the field in innovation with our cooling, heating, indoor air quality, and refrigeration systems.

Job Description

  • Create SEO content briefs
  • Review and audit existing content to find new and missed   opportunities
  • own on-page optimization (H1, H2s, internal/external links, title and   meta, structured data, URL, etc.)
  • Work on organic growth initiatives with team including Local SEO
  • Track, analyze and report using Google Analytics, Google Search   Console and SEO industry tools
  • Do extensive keyword research to align with our SEO strategy &   business goals
  • Keep current with Google algorithm updates
  • Monitor project status and work closely with developers/BAs

Qualifications

  • 10 - 12 years of experience in SEO and content creation in a full-time or internship capacity
  • Excellent written skills; ability to organize and present information   on screen and verbally with a team
  • Understanding of search engine optimization best practices and   principles
  • Desire to learn all aspects of SEO
  • Knowledge of on-page and off-page ranking factors
  • Familiarity with industry tools such as Google Search Console, Google   Analytics, BrightEdge, SEMRush, Ahrefs, Screaming Frog/crawling tools
  • Ability to work independently and collaboratively in a fast-paced   environment
  • Strong attention to detail and organizational skills
  • HTML knowledge preferred but not required

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