Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.
10 - 15 years in
• On-Page Optimization: Keyword research, meta data optimization, content optimization (keyword placement, readability, user experience), content clustering, search intent alignment, CTR optimization, internal linking, image optimization (alt text, file size), & ensuring website compliance with Google's search quality guidelines.
• Off-Page Optimization: Link building strategies (guest blogging, outreach, influencer marketing), local SEO (Google My Business optimization, citationbuilding), social media integration with SEO efforts.
• Technical SEO: Website audits and troubleshooting (crawl errors, site speed,mobile-friendliness, CWV), XML sitemap creation and submission, URL structure optimization, redirect guidance, canonicalization, & schema markup implementation.
• SEO Tools: Google Analytics, Search Console, SEMrush, Ahrefs, Moz,Screaming Frog, Conductor, BrightEdge.
• CMS Experience: WordPress, Magento, Wix (or other relevant CMSplatforms).
• Data Analysis: Track, monitor, and analyze website traffic, keyword rankings,behavior metrics and other key SEO metrics.
• Competitive Analysis: Research competitor websites and identify areas forimprovement.
• Strategic Planning: Develop and execute comprehensive SEO contentstrategies aligned with business goals.
• Problem-Solving: Identify and resolve duplicate content issues.
• Performance Monitoring & Reporting: Generate regular reports on SEO performance and provide actionable insights.
• Project Management: Manage and prioritize multiple SEO content projects simultaneously.
• US based SEO knowledge: Experience on SEO with US based companies and websites
• Document SEO: optimization of documents (like PDFs, Word docs, etc.) to improve their visibility in SERPs
• Video SEO: optimizing videos to rank higher in SERPs
Bachelor's degree in Marketing, Business, Analytics, ComputerScience, or a related field.
• Proven experience (10+ years) in SEO
• Relevant SEO certifications (nice to have)
• Relevant Project Management certifications (nice to have)
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