Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

As an SEO Analyst, you will play a crucial role in enhancing our online visibility and driving organic traffic to our website. You will be responsible for conducting in-depth keyword research, optimizing website content, and implementing effective SEO strategies to improve our search engine rankings.

As a Google Analytics Analyst, you will be responsible for collecting, analyzing, and interpreting data from Google Analytics to gain valuable insights into user behavior, website performance, and marketing campaign effectiveness. You will use your expertise to optimize our digital marketing strategies and drive business growth.

Keyword Research:

• Conduct thorough keyword research to identify relevant keywords and phrases that align with our target audience's search intent.
• Utilize SEO tools to analyze keyword difficulty, search volume, and competitive landscape.
• Develop and maintain a comprehensive keyword strategy.

On-Page Optimization:

• Optimize website content, including titles, meta descriptions, headers, and body copy, to improve search engine visibility.
• Ensure proper use of relevant keywords and optimize website structure for better crawlability.
• Implement schema markup to enhance search engine understanding of content.

Technical SEO:

• Monitor website technical health, including site speed, mobile-friendliness, and XML sitemaps.
• Identify and resolve technical SEO issues, such as broken links, duplicate content, and slow page load times.

• Implement website redirects and canonical tags to improve website structure.

Analytics and Reporting:

• Track and analyze website performance metrics, including organic traffic, keyword rankings, and conversion rates.
• Generate regular reports on SEO performance and provide actionable insights to improve strategies.

Stay up-to-date with the latest SEO trends and algorithm updates

Data Collection and Analysis:

• Implement and maintain Google Analytics tracking codes on websites and mobile apps.
• Collect and organize data from various sources, including Google Analytics, Google Ads, and other digital marketing tools.
• Analyze website traffic, user behavior, and conversion rates to identify trends and patterns.
• Utilize advanced analytics techniques, such as cohort analysis, funnel analysis, and segmentation, to gain deeper insights.

Report Generation and Insights:

• Create regular and ad-hoc reports to track key performance indicators (KPIs) and monitor website performance.
• Develop data visualizations, such as charts and graphs, to present findings in an easy-to-understand format.
• Identify opportunities for improvement and provide actionable recommendations based on data-driven insights.
• Collaborate with marketing, sales, and product teams to share insights and optimize strategies.

A/B Testing and Experimentation:

• Design and execute A/B tests to evaluate the effectiveness of different website elements and marketing campaigns.
• Analyze test results to identify winning strategies and optimize website performance.

Stay Updated on Industry Trends:

• Stay up-to-date with the latest trends and best practices in digital analytics and Google Analytics.

Attend industry conferences and webinars to expand knowledge and skills.