Lennox International

Web Based Content Writer II

Job Locations IN-Chennai
Requisition #
2025-50412
Category
Marketing
Shift / Hours
Regular

Company Profile

Lennox (NYSE: LII) Driven by 130 years of legacy, HVAC and refrigeration success, Lennox provides our residential and commercial customers with industry-leading climate-control solutions. At Lennox, we win as a team, aiming for excellence and delivering innovative, sustainable products and services. Our culture guides us and creates a workplace where all employees feel heard and welcomed. Lennox is a global community that values each team member’s contributions and offers a supportive environment for career development. Come, stay, and grow with us.

Job Description

Copywriting & Content Marketing 

  • Develop and execute innovative content strategies and campaigns to drive brand awareness and engagement. 
  • Write clear, engaging, and persuasive copy for websites, blogs, product pages, landing pages, and digital campaigns. 
  • Implement SEO strategies to keep content readable and optimized for search engines 
  • Work closely with marketing and design teams to ensure consistency in brand voice, tone, and messaging across all channels. 
  • Collaborate with cross-functional teams to brainstorm and develop creative concepts aligned with business objectives. 
  • Monitor industry trends and conduct competitor research and content audits to identify gaps, opportunities, and ensure content stays fresh and relevant. 
  • Ensure all content adheres to Chicago English standards, company brand guidelines, and is plagiarism-free. 
  • Create and manage editorial calendars and messaging frameworks for campaigns and seasonal initiatives. 

Social Media Content 

  • Write and schedule content for social media platforms (LinkedIn, Facebook, Instagram, etc.). 
  • Collaborate with the social media team to ensure brand consistency and timely publishing. 
  • Monitor engagement metrics and optimize content based on performance insights. 

Content Publishing & Management (dotCMS) 

  • Create, update, and maintain website content and digital assets (text, images, videos, and links) using CMS platforms. 
  • Manage content publishing workflows, including reviews, approvals, and timely go-live. 
  • Ensure content accuracy, consistency, and compliance with brand and quality standards. 
  • Maintain content governance with proper version control, updates, and archiving and CMS publishing

Qualifications

  • Bachelor’s degree in marketing, Communications, Journalism, or a related field. 
  • 4–6 years of experience in copywriting, content publishing, or related roles. 
  • Proven ability to create engaging content tailored to different audiences and platforms. 
  • Strong project management and organizational skills. 
  • To write in the Chicago English style.  
  • Experience working with CMS platforms and project management tools. 
  • Excellent interpersonal and communication skills. 
  • Ability to work collaboratively with cross-functional teams and stakeholders. 
  • Experience with reviewing, editing, and optimizing AI-assisted content is an advantage

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