Role Overview
This role supports and elevates social media efforts for Lennox Residential by partnering closely with global marketing and business stakeholders. The Specialist will play a key role in translating strategic direction into high-quality execution, while contributing insights, recommendations, and creative thinking to strengthen overall social media impact.This position requires strong content leadership, a deep understanding of social platforms, and the ability to influence outcomes through data, storytelling, and collaboration.
Key Responsibilities
Strategic Partnership & Alignment
- Partner closely with global and cross-functional teams to align on social media priorities, campaigns, and messaging
- Contribute insights and recommendations to shape campaign direction and content approaches
- Bring a strong point of view on platform best practices, audience behavior, and content trends
Content Strategy & Development
- Lead content planning and calendar management across B2C and B2B platforms
- Develop compelling, platform-native content including captions, campaign messaging, and post concepts
- Translate campaign briefs and product narratives into engaging social storytelling
- Collaborate with creative teams to guide visual and video content execution
Campaign Execution & Optimization
- Drive seamless execution of campaigns across channels, ensuring quality and timeliness
- Coordinate with internal teams and external partners (including influencers) to deliver integrated campaigns
- Continuously refine content and execution based on performance and feedback
Analytics & Insight Generation
- Track and analyze performance across platforms, identifying trends and opportunities
- Provide actionable insights to improve engagement, reach, and conversion metrics
- Support reporting needs for stakeholders with clear narratives and recommendations
- Leverage testing and experimentation to inform content and campaign improvements
Brand Voice & Quality Control
- Ensure consistency in brand voice, tone, and messaging across all social media content
- Uphold content quality and accuracy across channels
- Contribute to the evolution of social media guidelines and best practices
Stakeholder Collaboration
- Build strong working relationships with marketing, product, and communications teams
- Act as a reliable partner in delivering high-impact social media output
- Support coordination with PR and communications teams where relevant
Process Excellence
- Identify opportunities to improve workflows, tools, and efficiency in content production
Core Capabilities
- Strong social media execution with strategic thinking
- Advanced content writing and storytelling
- Data analysis and performance optimization
- Campaign coordination and delivery excellence
- Brand communication and voice consistency
- Stakeholder collaboration and influence
- Influencer coordination and campaign support